Our name comes from the whale, which finds its way by sound.

In the same spirit, Sonar is navigating Thailand’s growing audio landscape. We’re not here to replace storytellers, but to give them better tools: voices that sound natural, workflows that scale, and support for Thai language that global platforms often overlook.

“To be the trusted leaders of Thai voice AI, unlocking stories at scale, naturally and authentically”

Team or technology visual
Abstract audio wave

Voices carry culture.

Language is rhythm, emotion, and identity.

Better tools, more stories.

The right technology removes friction so creators can focus on what matters: the story, the message, the connection.

Phasit Thanitkul speaking on stage

Phasit Thanitkul

Chief Executive Officer

Kasidis Manasurangkul portrait

Kasidis Manasurangkul

Chief Technology Officer

Thanapol Wongtharua portrait

Thanapol Wongtharua

Chief Operations Officer

Khant Phyo Wai portrait

Khant Phyo Wai

Chief Financial Officer

Lalida Krairit portrait in garden

Lalida Krairit

Chief Experience Officer

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Authenticity First

Every inflection, pause, and tonal shift is designed to feel real.

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Culturally Rooted

We honor local languages and cultural nuances while building technology that scales across borders.

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True Partnership

We’re here to understand your workflow and solve your challenges. We work alongside you, handling the production complexity, so you can focus on your content.

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